Many fund companies hand out “freebies” plastered with their logos. Guess who pays for those golf balls, pens or hats that you never use? The end investor, via fund fees.

In this regard, we’d rather be the “George Costanza” of the mutual fund industry. In one classic episode of Seinfeld, George does the complete opposite of what most people would do – and he gets good results!

Rather than handing out free merch to promote ourselves, we’re selling it!